It's a TikTok world, and we're just living in it. At least if you’re looking at the evolution of social media platforms during the past few years. Facebook, Instagram, and YouTube have all reshaped their interfaces to emulate TikTok's success, and now, it’s finally LinkedIn’s turn to jump aboard.

The strategic integration of grassroots and digital approaches emerges as a powerful catalyst for authentic connections and global outreach. Discover the seamless synergy between these two strategies that propels businesses towards sustained success in the digital age.

While it's tempting to dive headfirst into every available social media platform, it's equally important to recognize that each platform has its unique dynamics, audience demographics, and content preferences. To achieve digital marketing success, it's not enough to select the right platform; you must also understand the type of content that resonates with your audience on that platform.

The 2023 edit of Influencer Marketing Summit was hosted at Berghs School of Communications in Stockholm this Wednesday, and best believe INC Media was there to indulge in the knowledge shared by industry experts.

In the rapidly changing landscape of social media, audio continues to be a pivotal medium for brands to connect with their audience. From live discussions to podcasts, audio offers unique opportunities for content creators, influencers, and businesses.

Meta is now offering people the choice to pay a monthly subscription to use Facebook and Instagram completely ad free. Is it the end of Meta marketing, or the beginning of something great?

Social media platforms are become powerful tools for businesses to connect with their target audience. But what is the underlying magic that ensures that your content reaches the right people? We’ll help you demystify algorithms and explore how you can benefit from them.

TikTok is on its way to becoming the leading social media platform, but what is it and how can you integrate it into your marketing strategy? We’ve got the answers!

Sociology, the science of studying how people interact in society, plays a crucial role in making your digital marketing strategies more effective.

Luxury brands have finally made their debut on TikTok, and the ones who’ve mastered the platform are generating quite a buzz.

In the dynamic world of digital marketing, it's easy to become fixated on numbers. Often, the pursuit of amassing a vast follower count takes center stage.

Forbes recently unveiled their Top Creators 2023 list, with a subtle marketing strategy embedded.

TikTok’s futuristic search engine is transforming the digital landscape and rivaling Google.

YouTube is launching YouTube Create, a new video editing app solution.

It’s the year of the Barbie movie and Meta has launched Meta Ads Benchmarking.

Reneé Rapp, a Gen Z powerhouse, in a fabulous partnership with Sweetgreen.

#Tubegirl, a hashtag having over 300m views in just about over a month and over 5.4m Google hits.